CoComelon – Image: Moonbug Pictures
CoComelon It will soon be celebrating its three-year anniversary of being on Netflix and has just seen a seventh season added to the service globally. Most recently, it just celebrated its two-year anniversary of appearing in the Nielsen top 10. This piece will see how big CoComelon has been on Netflix so far and what’s next.
The YouTube-originated IP arrived on Netflix in June 2020 and has now enjoyed two full years of weekly performance in the Top 10 of the Nielsen Streaming Content Ratings. Plus, it was one of the highest-rated shows overall in both 2021 and 2022. The series celebrated in style by rebounding from its biggest week ever, just shy of 1 billion minutes watched. Add No. 1 in the US Kids Trending Rankings by 2022 (#2 globally behind paw patrol), and CoComelon have a lot to celebrate!
But how did it all start?
CoComelon is the result of a hobby project by a couple based in Southern California. Jay Jeon and his wife, a children’s book illustrator whose identity remains anonymous. Initially, they started creating YouTube animations to help your children learn the alphabet. YouTube was providing a fertile engagement with this type of children’s content, with British IP little bum baby among the first of the animated kids mega brands on the platform. Both titles were acquired by Moonbug Entertainment, a children’s media company headed by numerous former Disney executives. His goal was to expand the reach and value of brands through content and merchandise licensing. A key tenet of this strategy has been to establish distribution with global partners like Netflix.
From YouTube’s perspective, CoComelon he’s a member of an exclusive club: one of the few YouTube channels that racks up billions of monthly views, according to Social Blade data. His trajectory was established in 2017 when the decision was made to focus the IP on JJ, a 3D animated little boy and his family. Recent uploads on the CoComelón YouTube channel They have registered almost 13 million visits in fifteen days.
CoComelon it’s the only one animated IP kids in this club. Other members include on-screen children’s YouTubers Kids Diana Show, Vlad and Niki, and Like Nastya. The overtly commercial nature of this competing live-action «unboxing» style toy content, plus the work requirements of underage talent, give CoComelon a clearer track for the monetization and distribution of the brand.
Week after week, the series has made it to the ranking in Nielsen’s «acquired» section, which breaks down acquired non-original and non-film content. The new seasons definitely gave an obvious uptick in the early days. Eventually, the IP simply reached a critical mass of consumption, so the direct impact of new releases was less clear.
The format of the season does not follow that of the typical series. In an approach that seems to be established as the norm for this kind of nursery rhyme IP. Seasons consist of between one and three episodes, all in a one-hour region. This means that the actual volume of content is well below that of any other Netflix show. By comparing hourly ratings of content, you can see the value the show generates across broadcast series.
CoComelon He kept his crown as the king among the content of the children in general streaming during 2022. However, there was more competition among the youth-biased programs. Blue continues to grow and Gabby’s Dollhouse it comes across as a true original streaming franchise.
So what is the way forward for CoComelon from here? 2023 brings a new Netflix original series, CoComelon Lane, which promises more narrative stories about JJ and his best friends. This could be a way to avoid being positioned next to any criticism of «declining qualityor what could be The Driver Guilty Of Too Much Screen Time For Kids.
Producers of popular TV shows, including Alphablocks and Numberblocks, have warned of declining quality of «dangerous» children’s programming as younger viewers increasingly turn to YouTube.
— The Times and The Sunday Times (@thetimes) February 6, 2023
He gives all the appearance of being an unstoppable force. The release of the Moonbug stablemate blippi in January it certainly didn’t seem to stop any interest. Another nursery rhyme from Moonbug IP, Little angel, came to Netflix in October. After this, all the boats went up with the tide and the weekly consumption of CoComelon went up Where the program has convinced the children that Yes, yes, if you want to eat your peas, even parents could argue for its value, as much as they reach for the mute button.