As the world swiftly transitions into the digital age, companies are exploring diversifying their offerings to cater to the varying needs of their customers. Initially known for its mobility services, Didi has proven to be a formidable player in this race by venturing beyond ride-sharing and food delivery. To further bolster its presence in the Mexican market, Didi has unveiled its maiden financial product: the DidiCard.
This marks the company’s first credit card rollout globally, signaling a pivotal milestone in its pursuit to foster a robust financial arm. This introduction trails closely behind its Didi Loans service, clearly illustrating the company’s direction.
Marisa Hurtado, Senior Manager of Mobility and Financial Services Communication at Didi Mexico, illuminated the company’s vision behind this launch. She conveyed that through the Didi Card, they aim to foster “a more accessible and inclusive financial ecosystem,” mainly catering to Mexicans who have traditionally lacked the financial tools to attain their goals.
How Does DidiCard Work?
One immediate edge of the DidiCard lies in its streamlined acquisition process. In an era where swiftness and efficiency are paramount, Didi promises that potential cardholders can secure their card within 5 minutes via the Didi Passenger and Didi Food apps. This process merely demands the input of some personal data, and users will be greeted with a confirmation in under ten minutes. What’s even more commendable is the card’s virtual nature, enabling users to commence its usage nearly instantly.
The card sets out with a credit line of 3,000 pesos. However, Didi has architected the card to enhance this sum based on the customer’s utilization. Moreover, to spur the usage of its services, the firm proffers a 3% cashback on expenditures made through Didi and Didi Food. This tactic reduces to Didi’s benefit and delivers palpable value to its patrons.
Further, to endow even more value to its clientele, Didi has partnered with reputed companies such as Cinemex, Booking, Radioshack, Office Depot, and Justo. These collaborations will empower Didi Card users to avail of special discounts. While the firm doesn’t tender interest-free month options, they will incorporate this feature shortly.
A hallmark of the card is its contactless technology, enabling users to execute payments by bringing the card close to a terminal. Additionally, to ensure secure online transactions, the virtual card has a dynamic CVV, which rotates and remains valid for 10 minutes.
Marisa Hurtado encapsulates Didi’s mission by stating that their vision has always been “to provide accessibility.” With the unveiling of DidiCard, the company not only stays true to this ethos but also accentuates its pledge to promote financial inclusion, not just through its mobility and food delivery services but also by enabling Mexicans to tap into financial products and services.
During 2022, Mexico and Brazil dominated over 70% of the e-commerce landscape in Latin America, with Colombia clinching the third spot. Forecasts suggest that nations like Chile, Argentina, and Peru will witness substantial growth in their e-commerce sectors in the forthcoming years. As per projections from NubeCommerce, it’s estimated that e-commerce in Latin America will soar by approximately 31% annually until 2025.