Madden San Miguel, better known on social media as «Baby Gronk,» gained further media attention after his father was featured in a story last week in The Athletic.
Mixed reviews over Jake San Miguel’s comments about building his 10-year-old son’s social media profile soured when the two appeared on the «Bring the Juice» podcast. In a clip that went viral on Twitter, San Miguel gave his son answers to questions from the hosts.
One of the hosts asked the fourth grade social media star, «Is that him?» Madden responded with a polite «Yes.» After he answered, his father stepped in and gave what he thought was the best answer.
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The NFL logo on the field at SoFi Stadium on October 3, 2021 in Inglewood, California. (Katelyn Mulcahy/Getty Images)
«Ask that again, bro, and say, ‘Man, what kind of question is that? You saw my Instagram,'» said Jake San Miguel, echoed by his son.
«Baby Gronk» was then asked about taking LSU gymnast Olivia Dunne to prom and her father gave his son another answer. The entire interview seemed like fun, with everyone laughing and giggling, but it didn’t resonate with social media.
Jake San Miguel has helped his son gain more than 300,000 followers on social media. The boy’s Instagram is full of photos of himself in several different uniforms, as well as photos with Aaron Judge, Mark Wahlberg, and Dunne. San Miguel told the publication that he does all the marketing for his son and tries his best to balance reality with the Internet.
«I’ve had a plan for my son since before he was born,» he told The Athletic. «He is playing now.»
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Footballs on the field before the game between Georgia State and Louisiana-Lafayette on September 19, 2020 at Center Parc Stadium in Atlanta. (Michael Wade/Icon Sportswire via Getty Images)
San Miguel added that his son is «the real deal» and «he tries really hard.»
«It’s not just because of the content,» he told The Athletic. «We put in five or six days a week of training. He diets, eats clean foods, salmon and brown rice. He’s on a grind. He’s a real athlete. He’s not a normal kid. Normal kids are emotional. They put their low on the head when they make mistakes, talks back to trainers, makes noises, but he doesn’t do that. He’s been trained and programmed since he was 6 years old.»
San Miguel told The Athletic that his son makes about $100,000 a year and he’s putting it away so he can have a future, even if he doesn’t turn pro.
«I don’t think my son is a God or better than all these other kids. His goal is to go to the NFL. But the NFL is weird. It’s hard to do. So my goal is to build him a platform.» and a group of followers where he’s making money now and it’s going into a savings account,» he said.
Referees yellow flags on the field during Super Bowl LIV between the San Francisco 49ers and the Kansas City Chiefs at Hard Rock Stadium on February 2, 2020 in Miami, Florida. (Kevin C. Cox/Getty Images)
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«You just keep piling up, being part of companies, this and that. By the time you’re a senior in high school, a millionaire or more, and well taken care of. That way, you can live a good life without fighting or worrying. It’s the insurance behind sports. You don’t have to go pro anymore. Like Livvy Dunne, she’s already set up for life thanks to the internet.»