The Pittsburgh Steelers may no longer call home «Heinz Field,» but a hint of the ’57 is coming back to their ballpark.
Now called Acrisure Stadium, the Steelers salvaged an old relic from the stadium: a really big Heinz bottle replica.
Members of the stadium team were seen placing the 35-foot bottle outside the stadium’s Heinz Gate, also known as Gate C, on Tuesday.
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Acrisure obtained the naming rights to the stadium last year after Heinz had owned them since the stadium opened in 2001.
The Steelers struck a new marketing deal with Heinz last July, so the stadium brought one of two large bottles that had previously been on display.
«We are excited to continue working with Kraft Heinz,» Ryan Huzjak, the Steelers’ vice president of sales and marketing, said through the statement. Pittsburgh Post Bulletin. «We hope fans enjoy the opportunity to see the bottle when they enter Heinz Gate C at Acrisure Stadium for years to come.»
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«As part of Heinz’s ongoing partnership with the Pittsburgh Steelers, and our evolved presence within the confines of the stadium, we’re thrilled to present an Instagram-worthy experiential photo opportunity featuring one of Heinz Field’s iconic ketchup bottles,» he said. a spokesperson. aggregate. «This is just one of the many ways Heinz continues to support the Pittsburgh community and the Steelers stadium experience.»
It is believed that Acrisure will pay more than $10 million a year for the naming rights to the stadium; The agreement has a duration of 15 years. Heinz previously paid $2.85 per year.
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The bottle has been restored after years of wear and tear.