Spinning Center GYM, Spinning Center Club and Brigade Training Lab Starting this year, the three business models of the gym chain will be. With this, it seeks to close 2023 with 50,000 affiliates, 22 offices throughout the country and exceed 50,000 million pesos in sales.
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After recovering from the blow caused by the pandemic of the COVID-19that forced it to close five branches, spinning center GYM not only did it rebound, but it also exceeded its figures: in 2022 it had a higher turnover than in 2021, with 35,000 million pesos.
Thus, it plans for this year to open more spaces under the traditional Spinning Center GYM model in Bogotá, Villavicencio, Cúcuta and Montería (to reach the number of venues it had in pre-pandemic), and bet on two new formats.
On the one hand, the first metropolitan sports club will be in operation under the affiliation modality.
It is an innovative concept of 4,600 square meters that will integrate entertainment, health, sports, well-being and gastronomy, in the Buena Vista 2 shopping center in Barranquilla, where Divercity borders.
Affiliates will have access to Turkish, physiotherapy, spa, 16 bowling lanes, billiards pool, hairdresser, sports store, cafeteria and a restaurant with 300 seats.
According to César Casallas, founder and general manager of the chain, members there, in addition to a gym, will have access to Turkish, physiotherapy, spa, 16 bowling lanes, billiards pool, hairdresser, sports store, cafeteria and a restaurant with 300 seats. whose menu was designed by chef Jorge Rausch.
Today, 2,200 square meters of gym are already in operation, and the other spaces will open in March. Casallas explains that, although the club will be open to the public, there will be special prices and priority reservations in all services for members.
On the other hand, at the end of 2022 it opened in Training Laboratory of the Bogotá Brigade, an innovative concept of a boutique gym, which was born at the request of users who were looking for less crowded and more personalized spaces.
New business plans for the Spinning Center Gym.
spinning center gym
For this reason, the monthly membership cost is 450,000 pesos, since there are other types of training and machines, with respect to the traditional gyms of the chain.
There lies a ‘open gym’for free or personalized training and a space called ‘biolab’, where personalized medical attention is provided and longevity is promoted, as a new health paradigm.
According to Casallas, another differential is that the lights and music are combined to seek unique sensory experiences.