Siesa, the leading company from Valle del Cauca in the business software development segment, announced an international expansion plan that includes its arrival in the markets of Mexico, Spain and Panama, as well as the strengthening of its presence in Ecuador and Peru, where it currently They have offices. That purpose will require new investments that may be around 2.5 million dollars, which are part of a budget of between 15 and 16 million that are allocated each year to strengthen the company’s operation on all fronts.
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«We consider ourselves a company focused on service, that is what we dedicate ourselves to, to serve and to see how we promote the growth of our clients, that is our purpose,» said Gabriel Montiel Rosas, president of the company, who said that 5 percent of the company’s revenues, which in 2022 were of the order of 165,000 million pesos and which this year are estimated at around 210,000 million, come from its operations abroad, but after three years, that participation fell to 20 percent.
This company develops, sells, implements, and supports management software solutions for companies, for which it currently has 900 employees, but due to its ambitious expansion plan, that payroll will grow 5 percent in Colombia, as it is the base of its operations and solutions, and 20 percent in other countries.
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Gabriel Montiel Rosas, president of Siesa, a software company from Valle del Cauca.
Time / Courteous
The manager said that the challenge of advancing in foreign markets is based on the ‘tropicalization of the product’, that is, adapting it to the standards of those countries where it is reached, for this reason they will only take their vertical solutions to Spain, which are the systems for operate public hotels, social clubs, clinics and sales systems that integrate with other solutions.
«It is not an easy task, in Peru, Ecuador and Panama we have taken our accounting solutions,» says Montiel Rosas, who maintains that the technology industry is quite kind.
The growth to which the firm bet is based on innovation, customer satisfaction and corporate culture. The first consists of organic growth understood as the strengthening and continuous improvement of products and services.
The inorganic one will be carried out through the creation or acquisition of a new company of technological tools of the health system, and, finally, with the incorporation of allied companies, such as Zeus, which complement the portfolio that add value to the ecosystem of the company from Valle del Cauca.
«In the pandemic, businessmen who had not invested in technology did so, thinking that this could be the route for their businesses. That is why we do not want to worry about whether there will be a recession or not or if the reforms that are on the way will affect them, although it will undoubtedly do so, but we will not stop to think about it, but to see further, with a very long-term vision that we have sustainability and that is achieved by creating a virtuous ecosystem with customers”, he added.
Software available to everyone
Although the current situation is something that worries them, they are also confident that the technology industry will not suffer so much, to the extent that some companies decide to invest in this path of rescuing their businesses in the midst of the crisis, a fact that these tools contribute to minimize operating costs.
“The technology that we use today in our systems has a life for the next 15 or 20 years. However, we do not stop there, it is important to mention that we have already started a technological renovation project for the new generation of our products, we expect the first results in the medium term, in 3 years”, said Montiel.
He added that they provide services and solutions to all industries, except the financial sector and the Government. Their developments are within the reach of thousands of large, medium and small companies, to the extent that, however, they have to purchase these products, but rather they offer the possibility of renting them with prices that are very affordable for all types of people. of Industries.
Through its products and services, Siesa offers companies in the market speed, stability, security and practicality. The business software that it offers allows the administration of the entire operation of the companies.