If you’re at an MLB ballpark on the 4th of July, you might be one of the lucky ones to get a taste of PepsiCo’s new product—and no, it’s not a drink.
The soda king announced Tuesday that it introduced a new condiment in soda-infused ketchup called «Colacup.»
«Stop the condiment wars, the undisputed champion is here: Pepsi Colachup,» the official Pepsi Twitter account said Tuesday morning. «Sweet, salty and ready to try in select ballparks on the 4th of July. Hot dogs are #BetterWithPepsi.»
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Normally, it’s Pepsi with hot dogs, not Pepsi with hot dogs, but the brand is taking the bold leap with its first condiment.
«Pepsi is so sure that hot dogs are #BetterWithPepsi that the brand is taking hot dog enjoyment to the next level with the Pepsi Colachup, giving fans the opportunity to add even more of the iconic sweet and citrus flavor of a Cool, refreshing Pepsi-Cola right on your hot dog,» the brand said in a statement.
Pepsi partnered with the Culinary Institute of America for the new ketchup.
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«The concept is simple and creative,» said David Kamen, CIA Consulting’s director of customer experience. «Pepsi’s distinctive flavors and vibrant citrus blend enhance the bright, tart characteristics of the ketchup, offsetting the smokiness of the hot dog.»
The brand has done something similar with burgers and pizza in recent years.
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Even though the 30 teams will play in 15 different stadiums on July 4, only four stadiums will have Colachup ready for fans: Chase Field in Arizona, Yankee Stadium in New York, Target Field in Minnesota and Comerica Park in Detroit.