In the image: Your place or mine, you, Viking Wolf
Welcome to your weekly roundup of the biggest stories from Netflix’s top 10 hourly figures for the week ending February 12, 2023.
Every Tuesday, Netflix updates its Top 10 Stats page with 40 new figures per hour for the top movies and shows from the past seven days. If you want to easily browse the top 10 hourly data, visit our tool.
Missed last week’s top 10 report? we investigate ginny and georgia, freezer, lockwood and company and viking wolf.
Note: In this report of Netflix hours watched from February 5, 2023 to February 12, 2023, we will use «Full View Equivalent» or CVE, expressed in millions. That means we divide the hours watched advertised by Netflix by the running time of the movies or series. It allows for better comparisons between movies and series, but it is not an audience metric. It is the minimum number of viewings if they were all complete from the first second to the last of the movie or season.
1. your place or mine makes a good but not great pitch in week 1
your place or mine is Netflix’s big Valentine’s Day play this year, and to make it a hit, they cleaned house on the release schedule and cast two very bankable actors to headline this rom-com, Reese Witherspoon and Ashton Kutcher.
So how well did he do? At 27.7 million CVEs over its opening weekend, it’s the second best opening for a rom-com released on a Friday, but it also feels a bit disappointing as it falls behind. he is all that released in the summer of 2021. Its second week could be bigger since it had Valentine’s Day, but after that, we could expect a big drop in week 3.
Your Place or Mine vs. Other Romance Movies in CVE Audience
2. The new season of You reaches new heights.
The record-breaking launch of the second season of ginny and georgia it lasted exactly four weeks as the return of “You” for its fourth season broke the pitch record for a recurring series premiering on a Thursday with 23.5 million CVEs.
Now, since you only have five episodes for this first part, I don’t expect You continue at that pace for the next few weeks, as the season is, in fact, faster than for ginny and georgiabut we’ll see.
So far, Season 4 is ahead of Season 3’s release, but again, the two-part release will have future numbers weighed in. You quite difficult.
3. I love to hate you it is not leaving the niche.
The newly released South Korean romance series I love to hate you may have given us an indication of the overall size of the audience niche for South Korean romance series. It seems to be between 1.3M-1.4M CVE during its first weekend.
Audience for Love to Hate You CVE vs The Sound of Magic and Remarriage and Wishes.
4. Are Norwegian movies the new trend?
Image: Netflix
Something is happening in the non-English film rankings: Norwegian films are taking over.
It started with Troll in December, but soon after, narvik came, and then viking wolf early 2023 until now. It could be a consequence of the breaking blow of Troll that helped put Norwegian movies front and center on millions of Netflix homepages thanks to the algorithm, but the trend is pretty clear.
Let’s also mention that while Troll is a bona fide Netflix Original Movie, narvik and viking wolf were released theatrically in Norway. Netflix swooped in to buy the global rights and release it as Netflix Originals around the world. Expect more Norwegian commissions and acquisitions on the film side in the future.