Memphis Grizzlies star Ja Morant signed a contract with athletic shoe and apparel giant Nike in 2019.
Nike decided to go ahead with plans to release Morant’s latest shoe despite the star point guard’s recent suspension from all team activities. The Grizzlies issued the suspension after video surfaced on social media earlier this month showing Morant holding a gun.
The Ja 1 «Hunger» sneaker became available on Thursday. The shoe sold out in about 20 minutes, according to The Wall Street Journal. At the moment, it does not appear that Nike is interested in ending her relationship with Morant.
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Fox News Digital contacted Nike for more information but did not immediately hear back.
A handful of retailers, like Finish Line and Hibbett Sports, recently decided to remove the shoe from their respective online release calendars.
AGENTS PERFORM A WELLNESS CHECK ON GRIZZLIES’ JA MORANT FOLLOWING CRIPTIC POST ON SOCIAL MEDIA
Morant’s first signature shoe with Nike was unveiled in December. The sneaker launched in retail stores earlier this year.
Shortly after the suspension, Morant released a statement apologizing for his actions.
«My words may not mean much right now, but I take full responsibility for my actions. I am committed to continuing to work on myself,» he said.
In March, Morant displayed a handgun during an Instagram live video feed while inside a Denver-area nightclub. He was subsequently suspended by the NBA for eight games.
After the initial suspension, Nike said it appreciated the fact that Morant had taken responsibility. NBA commissioner Adam Silver said he was «shocked» by the latest video.
«Honestly, I was shocked when I saw that video this weekend,» Silver said earlier this month. «Now, we’re in the process of looking into it, and we’ll find out exactly what happened to the best of our ability. The video is a little grainy and all, but I’m assuming the worst.»
In addition to the nightclub video and the most recent gun video, Morant has been associated with multiple incidents throughout the season.
Last summer, a member of the security team at a Memphis mall told police that Morant had «threatened» him during an altercation in the parking lot, according to records obtained by the Washington Post. No arrests were made.
In a separate incident, Morant was accused of repeatedly hitting a 17-year-old boy in the head during an impromptu game at Morant’s Tennessee home.
The teen also told investigators that Morant had entered the home and returned with a gun, according to police interviews obtained by the Washington Post. In April, Morant filed a counterclaim accusing the teenager of defamation, assault and battery.
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Separately, Nike ended its relationship with Kyrie Irving after a controversial post on social media that referenced an anti-Semitic film. As a result, the sale of the Kyrie 8 shoe was temporarily suspended. Irving later apologized.