Despite the fact that consumers’ pockets are affected by high prices and budgets have had to be negotiated, the habit of ‘snacking’ is still present in everyday life.

(Read: Colombia, the country with the highest inflation in Latin America during 2022).

This can be deduced from the global report called ‘State of Snacking’, carried out by the multinational Mondelēz, owner of brands such as Oreo, Trident and Club Social, in conjunction with The Harris Poll.

The objective of the analysis was to understand how consumer preferences are configured with regard to the consumption of snacks

One of the responses of those consulted in the study is that they always have a budget to buy them, affirmed according to 75%. This, despite the fact that the food industry has been the target of high inflation.

This percentage is higher, 80%, when the millennials are consulted about it,
In any case, and this is another conclusion of the study, the economic climate and some eventualities with the supply chains, are impacting the way in which the population perceives their products.

(See: The country where unemployment falls, but the economy slows down).

the 7th1% of consumers believe that these complex situations lead them to value their favorite foods more.

In this, although 89% of consumers are concerned about inflation and 60% worry about the availability of their favorite snack in stores, there is a perspective among 79% of consumers that snacks are a way to connect with others and even represent a language of love for 71%”, says the analysis.

He also points out that consumers have sought new ways to ensure their consumption through tools such as coupons, a preference seen among 67% of peoplewho affirm that, compared to last year, they are more open to use during their purchases.

In addition, 60% of them state that even in difficult times, snacks are seen as a way to take their minds off external issues and share a pleasant moment with other people.

(Keep reading: The products on the market that have risen the most in the last year).

According to the report, 60% of consumers eat a snack for breakfast, this same percentage eat a snack at lunchand that 61% eat a snack for their dinner during 2022.

Aura Méndez, director of public and corporate affairs of the multinational Mondelēz in Colombia affirms that: “the consumption of snacks has been on the rise in recent years.”

He adds that this is a behavior that seems not have effects in the face of economic and social challenges worldwide.

«This resilience in consumption shows that snacks represent a key part of society’s daily life since they meet different expectations: they are indulgent, they allow you to connect and they adapt to different moments,» said the executive.

Portfolio Journalist