NEW YORK (AP) — Elon Musk announced on Twitter Sunday that the app’s world-renowned bird logo would be changed to an «X» sometime later that day.

The Twitter owner previously said the change would happen on Monday, but announced hours later via the app that the «Interim X logo will launch later today.»

Early Sunday morning, Musk posted a short video of a blinking «X.» Later, in a Twitter Spaces audio chat, he answered «Yes» when asked if he would change the company’s logo.

«Yes, we are cutting the Twitter logo out of the building with torches,» Musk told an unknown speaker.

This adjustment will be the latest big change since it bought the social media platform for $44 billion last year.

Musk said the idea of ​​changing the logo to «X» is «to embody the imperfections in us, everything that makes us unique,» according to a report. cheep.

“And soon we will be saying goodbye to the Twitter brand and gradually to all the birds,” Musk wrote.

Earlier this month, Tesla’s billionaire CEO put new curfews in your digital plazaa move that drew heavy criticism that it could alienate more advertisers and undermine his cultural clout as a trendsetter.

The higher tweet view threshold is part of an $8-per-month subscription service that Musk launched earlier this year in an attempt to boost Twitter revenue. Revenue has fallen sharply since Musk took over the company and laid off roughly three-quarters of the workforce to cut costs and avoid bankruptcy.

In May, Musk hired NBC Universal executive Linda Yaccarino as CEO of Twitter.

Attracting advertisers is essential for Musk and Twitter after many fled in the first months after their takeover of the social media platform, fearing they would damage their brands in the encircling chaos. Advertisers have cut spending in part because of changes Musk has made that have allowed more hateful content to flourish, and that has insulted a broader part of the platform’s audience.

Musk said in late April that the advertisers had returnedbut did not provide details.

Musk’s decision to change Twitter’s logo to an «X» also comes as Twitter faces new competition from the new Meta app, Threads, released earlier this month. It has been seen as an alternative for those who have been bitter on Twitter.

Threads is billed as a text-based version of Meta’s photo-sharing app Instagram, which the company says offers «a new, separate space for real-time updates and public conversations.»

In the first five days of its release, 100 million people had signed up for Threads, according to a Threads post by Instagram boss Adam Mosseri.